Turbocharge your social media skills with Kiplinger at Excellence in Journalism 2016

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Journalists will learn how to reboot and expand their social media skills during a special Kiplinger Program hands-on workshop Sept. 17 in New Orleans.

The half-day session is one of several deep-dive workshops offered at the national Excellence in Journalism conference in New Orleans. Register online for the convention, which runs Sept. 17-20. The conference is a joint program of the Society of Professional Journalists (SPJ), the Radio Television Digital News Association (RTDNA) and the Native American Journalists Association (NAJA).

The Kiplinger workshop will feature hands-on training on three tools: If This Then That (IFTTT), Google Forms and Twitter analytics.

With IFTTT, you can track hashtags or key phrases on social channels and download results automatically, with no programming skills required. IFTTT also can help you monitor tweets from a specific place (e.g. the statehouse) and download them automatically to a spreadsheet.

Google Forms puts the power of crowdsourcing to work for free. No more copying and pasting from dozens or hundreds of emailed responses from readers and viewers. Design and build an easy form to gather information. Embed the form on your website or blog. All results feed into an underlying spreadsheet for easy use.

The third tool, Twitter analytics, lets you track the effectiveness of your tweets with real-time metrics. Learn how to activate analytics on your own Twitter account and make sense of the results. You also will explore several free third-party apps to assess your own Twitter account, look for experts and trends, and analyze anyone’s public Twitter feed.

DougKZ

Trainers for the workshop are Kiplinger Director Doug Haddix and deputy director Kevin Z. Smith.

 

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