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Social Media Trends for Journalists – Robert Hernandez

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Robert Hernandez is a web-based journalist who says his whole professional career has been “nerding out in the name of journalism.”

The assistant professor at the University of Southern California Annenberg School for Communication and Journalism spoke at Monday’s KipCamp, a short-term fellowship designed to help journalists make better use of online tools.

Although technology trends shift with society, journalism will survive, he said. “Journalism will outlive Facebook.”

Hernandez outlined his five rules of engagement in social media.

Rule 1: Journalism first, technology second.

Journalists’ primary job is to collect information, distribute it and inform their community.

“If you believe content is king, like I do, it’s not about the device, it’s about the content — but the content optimized for the user of the device.

“You’re a lazy journalist if you only rely on social media. You’re a lazy journalist if you don’t use it,” he said. Continue reading

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