Now your boss wants you to tweet three times a day, every day.
Something about building the newsroom’s brand and encouraging engagement with your audience.
Who has time for that these days? You’re already juggling three beats, taking your own photos and trying to learn the basics of smartphone video. Maybe, if there’s time, you can actually interview sources and put together a story.
Feeding the social media monster has replaced the newspaper challenge of yesteryear: filling the voluminous newshole. (To have “problems” like that again…)
Thankfully, several free and low-cost tools can help journalists find useful content to share on their social media channels. Investing a little time up front to set up a few search and curation services pays off every day — saving precious time to focus on reporting, writing and producing stories.
This chart summarizes tools that can help you find content, schedule posts and even automate some tasks. Descriptions follow of several key tools.